Small businesses make up 99.7 percent of U.S. employers, but the startup economy had no timely way to take its own pulse. So I co-created one with our data scientist: a quarterly economic indicator that distilled more than a million data points, from government household surveys to payroll records for 350,000 businesses, into a single score out of 100. We built it with our data partners, Paychex and Biz2Credit, to track three things: business ownership, access to capital, and small-business job growth. methodology
Built from Scratch Data storytelling