With regulators, the press, players, and employees all watching, my people-first approach landed the company’s first major positive national feature after months of negative coverage, in The Washington Post. Around it, I built storytelling formats that became hits, including Came Here ’Cuz I Game Here, a series about people who joined the company out of love for its games, and [name], a career advice series. The work drove 85M+ positive global impressions, and I contributed narrative guidance to record launches including Modern Warfare II and Diablo IV.
