Warner Bros. Discovery lived a short, historic life, from a landmark merger to its sale to Skydance. In its final chapter, One Insider was its paper of record: the weekly publication where 35,000 people across studios, streaming, news, sports, and games learned what their company was doing, who was doing it, and why it mattered. Alongside features, it carried recognition programs and giveaways, employee discounts and perks, playlists, and games, so people came for the news and stayed to take part. I built and launched it in two months and led a 20-person team across editorial, design, and photo.
It became the standard bearer for the company’s culture, with open rates of 60–80%, and the CEO called it “unlike anything he’s ever seen.” Its last edition ran in the company’s final days.